# Jaramillo & Co > Fractional performance marketing and AI-powered application building for growth-stage companies. 15+ years of experience running paid media, analytics, and growth engineering. ## Pages - [Home](/): Overview of services, positioning, and how Juan Jaramillo helps brands grow. - [About](/about): Juan's background — 15+ years building growth engines across startups and scaling companies. - [Services](/services): Engagement models — Performance Marketing Retainer, Project Engagements, Fractional Growth Lead, Growth Advising. - [Pricing](/pricing): Pricing for each engagement model. - [Insights](/insights): Case studies and growth marketing insights. - [TikTok Ads — The 7-Day Rule](/insights/tiktok-ads-7-day-rule): Why patient optimization beats early-kill instincts on TikTok Ads. - [Contact](/contact): Get in touch to discuss working together.