Building performance marketing engines that scale.
I help startups and growth-stage companies set the right strategy and execution that deliver the customer aquisition results they’re looking for.
Client Results & Reflections
-
![]()
“As CMO, I've worked with many talented growth leaders, but few operate at the level Juan does. He didn't just optimize our strategy; he completely redefined what was possible. Managing a multimillion-dollar budget, Juan consistently led his team to break user acquisition records week after week, month after month, for a company with two decades of history. His command of cross-channel strategy, ability to test rapidly, scale what works, and cut what doesn't is unmatched. Beyond his strategic and technical strengths, Juan is a deeply authentic leader. He builds trust, aligns teams, and drives forward with clarity and conviction. His impact on our growth was immediate and lasting. Juan is the kind of talent every high-performing growth team needs and the kind of leader every CMO hopes to work with. I give him my highest recommendation."
Natasha Raja - CMO - Ingenio
-
![]()
“What Juan pulled off in just a few weeks was nothing short of remarkable. He increased our sales by 560%, primarily through TikTok—a channel we hadn’t even cracked before. His speed, creative instincts, and deep understanding of performance media made the impact immediate and undeniable. He didn’t just bring us traffic—he brought us the right customers at scale. If you’re serious about growth, Juan is the partner you want in your corner.”
Dr. Sina Arham - Founder/CEO - Fridays
-
![]()
“Working with Juan was a game-changer for our growth efforts. He took our TikTok advertising program from zero to one with incredible speed and precision. What started as an experiment quickly scaled into one of our most impactful acquisition channels, thanks to his deep expertise in creative testing, targeting, and performance optimization.”
Colleen Nielsen - Senior Growth Marketing Manager - Propel
The 3 keys to performance marketing
-
Strategy
After partnering with 20+ companies, I know what drives results—and what doesn’t. Leverage my experience to build the strategic foundation your growth depends on.
-
Data
Great performance starts with great data. I’ll ensure real-time, accurate data flows to your ad partners and analytics tools —so your setup stays sharp and your results stay strong.
-
Design
Creative is now one of the most powerful levers in performance marketing. The right design keeps CPAs low and unlocks scalable spend.
Get started today
Get a complementary review of your advertising accounts and martech setup and see the improvements that can be made.