Building performance marketing engines that scale.
I help startups and growth-stage companies set the right strategy and execution that deliver the customer aquisition results they’re looking for.
Client Results & Reflections
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Juan has been absolutely invaluable in rightsizing and elevating our social and performance marketing strategy at Pit Viper. He quickly grasped the nuance of our brand, which is loud, irreverent, culturally specific, and aggressively growth minded, and built a custom strategy that honored who we are while pushing our performance to new levels. He defined exactly what winning looks like for us across paid social, creator strategy, and content performance, then executed against it with precision, creativity, and flawless consistency.Juan’s expertise in performance marketing has been a true unlock for our team. He brought clarity to our goals, structure to our spend, and rigor to our reporting, ensuring every dollar worked harder for growth while still preserving the soul of the brand. We have always felt prioritized and supported, and he continuously goes above and beyond to advocate for what is best for Pit Viper.He is a dialed, world class professional, but also warm, generous, and genuinely beloved by our entire team. We could not have had the year we have had without him. Juan is not just a partner; he is part of the Pit Viper family.
Derek Steiner | VP of Marketing | Pit Viper
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“As CMO, I've worked with many talented growth leaders, but few operate at the level Juan does. He didn't just optimize our strategy; he completely redefined what was possible. Managing a multimillion-dollar budget, Juan consistently led his team to break user acquisition records week after week, month after month, for a company with two decades of history. His command of cross-channel strategy, ability to test rapidly, scale what works, and cut what doesn't is unmatched. Beyond his strategic and technical strengths, Juan is a deeply authentic leader. He builds trust, aligns teams, and drives forward with clarity and conviction. His impact on our growth was immediate and lasting. Juan is the kind of talent every high-performing growth team needs and the kind of leader every CMO hopes to work with. I give him my highest recommendation."
Natasha Raja | CMO | Ingenio
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“What Juan pulled off in just a few weeks was nothing short of remarkable. He increased our sales by 560%, primarily through TikTok—a channel we hadn’t even cracked before. His speed, creative instincts, and deep understanding of performance media made the impact immediate and undeniable. He didn’t just bring us traffic—he brought us the right customers at scale. If you’re serious about growth, Juan is the partner you want in your corner.”
Dr. Sina Arham | Founder/CEO | Fridays
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“Working with Juan was a game-changer for our growth efforts. He took our TikTok advertising program from zero to one with incredible speed and precision. What started as an experiment quickly scaled into one of our most impactful acquisition channels, thanks to his deep expertise in creative testing, targeting, and performance optimization.”
Colleen Nielsen | Senior Growth Marketing Manager | Propel
THE DIFFERENCE
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Over 90% of my clients hit their CAC and ROAS goals within the first 90 days. With 15+ years in performance marketing, I've developed the pattern recognition to know what works and bring insights from across verticals directly into your campaigns. I work with a select number of accounts so each one gets real attention, not diluted effort.
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My fees scale with your media investment: $4K minimum, $15K cap, so our incentives stay aligned as you grow. You get full transparency on spend and profit, with pricing that rewards performance over billable hours.
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Most agencies treat analytics as an afterthought. I work directly with your data team to ensure your tracking infrastructure is set up correctly from day one. This validates attribution and gives you visibility into what drives revenue, not just clicks. Ultimately leading to clear, confident decisions.
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